WSI’s Digital WeatherActive Solutions Selected by Raycom Media

Broadcast Leader Taps Weather Authority for Web and Mobile Presence

ANDOVER, MA, April 4, 2011 – WSI (Weather Services International), the leading provider of superior weather data and graphics systems for the majority of US broadcast and cable networks, today announced that Raycom Media, one of the nation’s largest broadcasters, will utilize WSI’s WeatherActive Mobile and WeatherActive Daily applications at 31 of Raycom’s television stations. These highly acclaimed applications are part of WSI’s WeatherActive Digital Solutions Suite.

Combining highly skilled forecasting with cutting-edge digital technology, WSI’s WeatherActive Digital Solutions enable leading broadcast stations and cable channels to provide audiences with vital weather information and to brand and monetize their messaging -- online or on the go. With WSI’s unique white label approach, WeatherActive Digital applications can be easily customized with a station’s look and logo. Stations can also adjust forecasts across all digital platforms to mirror those delivered during on-air broadcasts thanks to WSI Forecast Editor.

“Now we can make sure our viewers get important weather news in their email or even when they’re out and about on their iPads, iPhones or Android smartphones,” said Pat LaPlatney, VP Digital Media, Raycom Media. “WSI’s commitment to delivering innovative solutions like the WeatherActive Digital Suite allows us to create totally customized forecasts more efficiently and in greater detail than ever before.”

WeatherActive Solutions

The new WeatherActive iPad offering combines leading-edge, meteorological content with a best-in-class user interface and eye-catching visualizations. The result is a superior, mobile application for world-wide locations that keeps on-the-go users ahead of the forecast with frequent, local weather information.

WeatherActive Mobile application is available for iPhone and Android smartphones. Station viewers can now check the weather anytime by taking a station’s weather franchise with them where ever they go. (A recent Pew Research study* revealed that 72% of all mobile phone users check the weather on their phones throughout the day.)

WeatherActive Daily couples a “sponsorable” email service with a customized web site that provides complete daily weather news for registered users. When site visitors register for membership, their registration information belongs to the station, not WSI.

Hosted by WSI, the WeatherActive Daily web site provides comprehensive weather information for 10,000 forecast points in the continental United States and 50,000 sites around the world. Delivering the most accurate local forecasts available anywhere, the site also extends a station’s reach far beyond its DMA. Like other applications within WSI’s WeatherActive Digital Solutions suite, the WSI WeatherActive Daily web site, can be customized to match a station’s look and brand.

“Combining an array of cutting-edge weather tools, our growing suite of WeatherActive Digital Solutions with white label capabilities for iPad, mobile devices and email use, extends a station’s reach far beyond the broadcast domain and into every phase of their audiences’ lives,” said Jim Menard, WSI's Vice President of Digital Initiatives. "WeatherActive Digital’s complimentary, cross-platform promotional features provide more value to advertisers, and therefore, a higher ROI to stations.”

For more information about WSI’s WeatherActive Digital Solutions suite, visit WSI’s NAB Booth
# SL2812 or contact Jeri Wesson at 978.983.6612 or jwesson@wsi.com.

About WSI
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.


About Raycom Media
Raycom Media, an employee-owned company, is one of the nation’s largest broadcasters and owns and operates 46 television stations in 36 markets and 18 states, including Hawaii. In addition to television stations, Raycom owns Raycom Sports, a marketing, production and events management and distribution company; Raycom Post, a post production facility; Broadview Media, a post production telecommunications company; and CableVantage, a cable advertising sales group

Contact:
Linda Maynard
WSI
(978) 983-6715
lmaynard@wsi.com

Editorial Contact:
Barbara Rudolph
Rudolph Communications, LLC
(781) 229-1811
bjr@rudolphcommunications.com