WSI Welcomes Broadcast Industry Leader to Media Division

Jennifer Colleran to Head Max Traffic Business Development

Andover, MA, Nov 15, 2012 - WSI (Weather Services International), recognized as the world's leading source of professional, on-air and mobile weather solutions for media, today announced the appointment of Jennifer Colleran as Director, Traffic Business Development for WSI and Weather Central, the professional division of The Weather Company.

In her new position, Ms. Colleran will lead the Max Traffic sales initiatives by affiliating additional television stations and working to increase the Max Traffic offering across our client base. She will be based in California, and her territory will include all U.S. and Canadian broadcast markets.

“Jennifer brings exceptional and proven business development experience and highly skilled, in-depth knowledge of the broadcast traffic market to her new position,” said Bill Baker, Chief Revenue Officer for WSI and Weather Central. “Her knowledge and consultative approach to broadcast traffic will serve our clients well and reinforce our commitment to deliver a total solution (Max EcoSystem) when it comes to delivering weather and traffic together.”

An industry veteran, Ms. Colleran has more than nine years of experience in the broadcast traffic industry. Her background in establishing strategic partnerships, negotiating large-scale group deals, strengthening daily operations, and achieving client retention rates of more than 90 percent (90%) will help guide Max Traffic strategic sales development.

Prior to her new appointment, Ms. Colleran was Vice President, Television for Radiate Media, a leading provider of traffic content. There she generated over $15M in annual revenue and barter, established relationships with 75 top television stations spanning 35 markets and launched several cutting-edge web, mobile and broadcast products. She also has held executive positions of increasing responsibility with NAVTEQ,, Harmelin Media, Internet Network TV, Paxson Communications and WBPF News 25 in West Palm Beach. Ms. Colleran earned a Bachelor of Arts from the University of Pennsylvania. She lives in Los Angeles with her husband and their daughter.

“I see my new position with WSI/Weather Central as a great opportunity to represent the most innovative, broadcast traffic tools available,” said Ms. Colleran “I look forward to working with the Max Traffic team and cannot wait to get started.”

Max Traffic
Max Traffic offers a unified, professionally designed interface with the same high-end look for traffic that TruVu Max now offers for weather. Partnering with Inrix, the world’s largest traffic network, Max Traffic offers combined weather and traffic presentations that can, for example, provide reports on: (1) traffic flows and radar depicting heaviest areas of precipitation (rain or snow); (2) traffic and satellite imagery identifying areas that could present visual solar glare obstacles; and (3) the future state of traffic due to weather in a given geographic area using WSI’s exclusive and highly accurate RPM (Rapid Precision Mesoscale) forecast modeling tool.

Providing seamless integration of weather news and traffic on one platform Max Traffic can improve a station’s ROI by eliminating separate weather/traffic systems and reducing separate weather and traffic hardware/maintenance costs.

About WSI Corporation
WSI (Weather Services International) and Weather Central are the world's leading providers of weather-driven business solutions for professionals in the energy, aviation, insurance and media markets as well as multiple federal and state government agencies. Together they comprise the professional division of The Weather Company and are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

Linda Maynard
Weather Services International

Editorial Contact:
Barbara Rudolph
Rudolph Communications, LLC