WSI-Weather Central Announce The Next Generation of Max Mobile

Push Alert Features and Situational Headlines Make It Even Easier For Broadcasters to Reach Mobile Users With the Weather Information They Want Most

Las Vegas – 2014 National Association of Broadcasters Show (NAB) April 8, 2014 –
WSI-Weather Central, the leading provider of superior weather data and graphics systems for the majority of US broadcast and cable networks, today announced the next generation of Max Mobile with two new app designs for broadcasters to call their own. Max Mobile’s two new versions will provide stations differentiation while unique situational headlines along with push notifications will drive more audience engagement.

To learn more about Max Mobile’s new app choices and features, come to the WSI-Weather Central booth #SL6610, South Hall Lower, at the 2014 NAB Show, Las Vegas Convention Center, Las Vegas, April 7-10.

“We’re very excited to be sharing these new features with our broadcast clients”, says Bill Dow, SVP and General Manager of WSI’s Media Division. “It lets them engage their audience more often and effectively”.

Max Mobile’s two new designs include a photographic theme where backgrounds are driven by weather conditions at the user’s location and a carousel theme offering revolving thumbnails delivering more content at fingertip control.

With the target of accelerating the growth of their mobile audience, broadcasters can use Max Mobile’s increased flexibility to deliver more unique station content including forecasts, blogs,live station-owned radar, headlines and video content. An innovative situational home page brings critical weather and station information to the front page. As part of the Max EcoSystem, meteorologists can immediately get lifesaving information to mobile users during severe weather.

The Max Mobile App is currently in use at over 200 local TV stations and has more than 22 million user downloads. Features include:

  • Situational Headlines
  • Text and audio push alerts
  • Lightning data
  • Weather video from your station
  • Live sweeping station-owned local radar
  • Banner ads & sponsorships
  • Current conditions
  • Hourly and daily forecasts
  • Spanish language support

About WSI Corporation
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is the Professional Division of The Weather Company and is headquartered in Andover, Massachusetts with offices in Madison, Wisconsin and Birmingham, England. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

Linda Maynard