WSI Launches TruVu Max Storm

Global Weather Authority Introduces Storm Tracking Product for Broadcast and Digital Video Platforms

Andover, MA April 4, 2011 – WSI (Weather Services International), the leading provider of superior weather data and graphics systems for the majority of US broadcast and cable networks, today announced the launch of TruVu Max Storm, delivering superior hyper-local severe weather coverage before, during and after more than 30 types of “weather at its worst” events for broadcast and mobile platforms.

Built on the proven technology of WSI’s TruVu Max platform and hailed by seasoned weather pros as the fastest, easiest to use storm tracking tool they have ever experienced, Max Storm dramatically improves the interactivity and functionality for severe weather situations. The key is Max Storm’s new user interface, allowing one weather person to produce an entire show on Max Storm quickly and efficiently with up-to-the-second radar and other weather data live, then simply toggle through storm layers to tell a clearer, more engaging story.

Max Storm also enables the same weather person producing stories for broadcast to push video out to the Internet, smartphones and iPads, automatically, and turns new media platforms into new revenue opportunities.

“During the recent severe storms at the end of February Max Storm was of fantastic help to us here in Nashville”, said Debbie Turner, General Manager, WTVF Nashville, Max Storm field test site. “With Max Storm’s hyper local pinpointing of storm cells and storm layers, there is no doubt that we were able to keep our viewers safe and very well informed about lightning and wind dangers on specific streets in their neighborhoods. And, once we gear up Max Storm’s video publishing, we’ll be able to send out our branded, storm updates and relevant, local, consumer information to viewers who aren’t able to watch our broadcasts.”

Connecting to Today’s On-The-Go Audiences

Max Storm matches superior, severe weather coverage with sponsorship opportunities, enabling every new mobile device to become an extension of the station’s weather franchise and a potential new revenue stream. Especially during breaking weather situations, Max Storm allows weather teams to harness the narrowcasting potential of the Internet and mobile devices with the ability to publish high-value, highly targeted weather video to any platform, at anytime. Advertisers can then narrow the focus of their messages to the neighborhood level, improving cross-platform monetization for broadcasters.

“We built Max Storm so broadcasters can provide the most accurate, first-to-air, severe weather coverage on the only 100 percent, real-time rendering system available anywhere. It makes our TruVu Max platform a fully seamless weather production system. No more jumping from computer to computer or switching video sources during production when audiences need life saving information as fast as possible,” said Bill Dow, Vice President and General Manager of WSI's Media Division. “With Max Storm broadcasters can deliver a more complete and compelling pitch to advertisers, as well as create audiences -- on-air, online and on the go.”

Max Storm Features

TruVu Max Storm uses volumetric radar data to produce the highest resolution and most true-to-life weather images in the news business. Also, photorealistic street-level mapping and the industry's sharpest 3D images make breaking weather stories easy for audiences to understand.

Max Storm delivers weather information from National Weather Service Super Resolution NEXRAD Level II and Dual Polarization radar sites, local storm reports, satellite data and real-time lightning data from WSI’s own exclusive Lightning Network to deliver the most accurate street-level, neighborhood-local forecasts and industry-leading visualizations on the most serious weather coverage.

Max Storm also offers exclusive “Max Storm Impact Filtering”, a new feature that enables fast screening for specific types of storms and their intensities, helping stations to be first-to-air with the most important, potentially life-saving weather news.

In addition, Max Storm, using WSI's proven, proprietary Rapid Precision Mesoscale (RPM) model, can provide the most accurate severe weather forecasts, including duration, course and severity of storms. Once a storm hits, RPM provides the best ongoing analysis of where the threat is heading next.

For more information about TruVu Max Storm, visit WSI’s NAB Booth #SL2812 or contact Linda Maynard at lmaynard@wsi.com or 617.869.4832.

About WSI 
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

Contact:
Linda Maynard
WSI
(978) 983-6715
lmaynard@wsi.com

Editorial Contact:
Barbara Rudolph
Rudolph Communications, LLC
(781) 229-1811
bjr@rudolphcommunications.com