WSI-Weather Central Launches Max Sky

Global Weather Authority Introduces Realistic Forecast Visualization That Allow Audiences to Experience The Weather Before It Happens

Las Vegas – 2014 National Association of Broadcasters Show (NAB) April 8, 2014 – WSI-Weather Central, the leading provider of superior weather data and graphics systems for North American broadcast and cable networks, today announced the launch of Max Sky. The new forecast visualizations are so realistic audiences will get a view out their window three days before it happens. .

To learn more about Max Sky’s game changing imagery, come to the WSI-Weather Central booth #SL6610, South Hall Lower, at the 2014 NAB Show, Las Vegas Convention Center, Las Vegas, April 7-10.

“Max Sky’s amazing look delivers a stunningly realistic view of the forecast you can’t find anywhere else.” says Bill Dow, SVP and General Manager of WSI’s Media Division. “Sky’s unique visualization of day part forecasts adds the variety stations need to keep viewers tuned in longer so they can win mornings. ”

Powered by a special version of WSI’s proprietary RPM, the most accurate forecast model on the market, Max Sky’s provides local news audiences a view so real, it’s hard to tell the difference from the actual sky outside. 3D clouds, wind-driven precipitation and realistic lightning flashes help capture viewer attention and build audience throughout the day.

Bad weather can make a mess of the morning commute. Now Max Sky can also be combined with WSI’s Max Traffic product for the most complete and realistic view of the morning driving conditions.

About WSI Corporation
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is the Professional Division of The Weather Company and is headquartered in Andover, Massachusetts with offices in Madison, Wisconsin and Birmingham, England. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

Linda Maynard